# identity.md

## Organization Overview
- **Company Name:** SCENT BEAUTY
- **Mission:** ScentBeauty is a multi-brand platform for bespoke fragrances, perfumes, and colognes created in collaboration with the leading culturally relevant brands.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Steve Mormoris, CEO ([https://scentbeauty.com/pages/our-story](https://scentbeauty.com/pages/our-story))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on the emotional and sensory impact of scent, creating fragrances that touch the soul, body, and mind, and kindle cherished memories.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a multi-brand platform specializing in bespoke fragrances, perfumes, and colognes, developed through collaborations with culturally relevant brands.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Collaborates with leading culturally relevant brands to create unique fragrances.